Max Mara is the best known name of a number of clothing
Officially established the House of Max Mara in 1951. The "Mara" came from his surname, while "Max" referred to Count max mara, a local character who was seldom sober but always stylish. Maramotti was one of the first to see that the future of fashion lay in the mass production of designer quality clothes. He was also keen to emphasise the brand of Max Mara ahead of the names of individual designers, even though he employed future big names such as Karl Lagerfeld, Jean-Charles de Castelbajac, Dolce & Gabbana and Narciso Rodriguez. The company remains in the hands of the family and they like to maintain a veil of secrecy about the activities of the company hes2ye3te4a .
max mara collection has spawned 35 labels, although Max Mara womenswear remains the core of the company. Other brands include Sportmax, Sportmax Code, Weekend Max Mara, Marella, Pennyblack, iBlues, Max & Co. the trendy, youth division, and Marina Rinaldi. This last, founded in 1980 and named after Achille Maramotti’s great grandmother, is one of the best-known: in her obituary of Maramotti for The Independent.
Emerging from the difficult atmosphere of postwar Italy in 1951, Achille Maramotti opened his menswear business under the label of max mara clothing. Soon, he was making clothes for women who loved high fashion but couldn’t necessarily afford it. His ethos providing high-quality, design-forward clothing at more reasonable prices—has culminated, a half-century later, with Max Mara’s status as a billion-dollar empire known for classic clothes and luxurious materials, with a special talent for knitwear hes2ye3te4f .
Officially established the House of Max Mara in 1951. The "Mara" came from his surname, while "Max" referred to Count max mara, a local character who was seldom sober but always stylish. Maramotti was one of the first to see that the future of fashion lay in the mass production of designer quality clothes. He was also keen to emphasise the brand of Max Mara ahead of the names of individual designers, even though he employed future big names such as Karl Lagerfeld, Jean-Charles de Castelbajac, Dolce & Gabbana and Narciso Rodriguez. The company remains in the hands of the family and they like to maintain a veil of secrecy about the activities of the company hes2ye3te4a .
max mara collection has spawned 35 labels, although Max Mara womenswear remains the core of the company. Other brands include Sportmax, Sportmax Code, Weekend Max Mara, Marella, Pennyblack, iBlues, Max & Co. the trendy, youth division, and Marina Rinaldi. This last, founded in 1980 and named after Achille Maramotti’s great grandmother, is one of the best-known: in her obituary of Maramotti for The Independent.
Emerging from the difficult atmosphere of postwar Italy in 1951, Achille Maramotti opened his menswear business under the label of max mara clothing. Soon, he was making clothes for women who loved high fashion but couldn’t necessarily afford it. His ethos providing high-quality, design-forward clothing at more reasonable prices—has culminated, a half-century later, with Max Mara’s status as a billion-dollar empire known for classic clothes and luxurious materials, with a special talent for knitwear hes2ye3te4f .
